ABOUT US

ABOUT US — NOTORÍA

At Notoría, fashion is more than expression it’s a statement.
A declaration of who you are, what you are, believe, and the boundaries you dare to break.

We rebel against convention and redefine it
We look to the streets, seek out the unconventional, and capture the tension between style and subversion to bring you pieces with purpose. Not just to be worn. To be experienced.

Movement

We are movement without constraints
It’s modern luxury with a rebellious spirit.
Fashion that defies norms, and expectations and makes every glance, every step, every moment it feel iconic.

Identity

We create for those who live with intensity Dynamic, structured, daring infused with a hunger for aesthetics, the competing, the seductive.
FREEDOM IN IDENTITY, POWER IN STYLE.

Rule-breaker

Notoría is for rule-breakers with a sense of vision Style is our weapon, minimalism is our language. We don’t chase trends we make people chase us.

GOOD TO KNOW

We’re built in Amsterdam, designed for everywhere.
And while we ship from warehouses, our story is written on the streets
between late-night walks, fleeting stares, and bold silences.

You won’t find fast fashion here just pieces that last beyond the moment.

This is Notoría.
Minimal on the surface. Iconic underneath..